Someone at Passionata knew exactly what they were doing when they chose Bar Refaeli as the spokeswoman for their lingerie. There's no better way to attract attention to your brand than having one of the most beautiful women in the world wearing your clothes. Here's the collection for Fall/Winter 2010 and here's the one for Spring/Summer 2012.

Also, enjoy these videos of the shoots!

If you needed a reminder of why you love summer so much, here is Bar Refaeli to remind you. Bar looks absolutely amazing in Agua Bendita's swimwear. Don't worry, summer is only half a year away, unless you're down here in Florida ;)